I’ve been told I have a knack for building communities and connecting people. I’m grateful for the compliment, but I see it less as a talent and more as a reflex, like breathing.
Put me in a room (or a Zoom) with strangers and my brain immediately starts hunting for the threads we can tie together: two people who swear by the same restaurant downtown, another pair debating the superior cold-brew flavor, or a couple of weekend cyclists comparing hill routes. Give me five minutes and two of them will be swapping numbers and planning their next meet-up.
At Jason Hunter Design, we call that instinct “community elevation.” When we lift or connect a client with what they need, the effect fans outward: sales strengthen, customers gain better solutions, and the whole organization feels a surge of momentum. Done well, the impact ripples far beyond a computer screen.
That matters to me, because I grew up in an era when community meant the cork board at the local grocery store—business cards pinned between a lost-dog flyer and the church bake-sale notice. Today, the cork is digital. Online channels replace the coffee-shop chatter. So the medium morphed, but the motive stayed the same: people want to feel seen, safe, and useful.
That’s why nearly everything I do is driven by this question: “Who will this connect, and how will their lives improve?” If we can’t answer that in a sentence, we’re just decorating pixels.
The Connector’s Job Description
Being a connector means more than introducing Name A to Name B. It’s nudging both parties toward something that changes them. People to people who would never have crossed paths. People to tools that unlock their next level. People to resources they thought were out of reach.
When that triangle clicks—person, tool, resource—the campfire burns brighter, and nobody really cares who struck the first match because we’re all enjoying the glow of the fire. That’s the sweet spot that a connector lives for.
Add a Fresh Log
Now, if you’re checking the heat of your own campfire, ask yourself this: can you point to three specific ways your work lifts the people who gather around your brand? Your customers, partners, and neighbors? If you can’t answer, that’s okay, it’s just maybe time to throw on a fresh log and rethink the strategy.
For that, you can join us next week! Russ Cote and I will dig deeper into these ideas at the Fayette Chamber’s Small Business Growth Essentials session. We’ll map out practical ways to keep customers engaged in an AI-driven, nanosecond-attention-span world—without losing the human spark. Think of it as a live campfire demo, marshmallows optional.
Reserve your seat here for our talk on August 5th from 8am–10am. Breakfast is included.
Know that your growth story can elevate whole neighborhoods. Let’s connect the dots (and a few people) together.
Visit The Nexus
Can’t make it Tuesday but still want to workshop your ideas? Swing by The Nexus—our drop-in space for business owners and builders to do some brainstorming and share fresh sparks all week long.
The Nexus – 461 Sandy Creek Rd, Suite 4109, Fayetteville, GA
Catch us Monday through Friday starting at 9:00 AM!
Visit our website to learn more: thenexus.community
